600+
Clients Transformed
Founder of SV Health Coaching. Strength & Transformation Coach. Multiple Business Owner.
I know what it's like to be you.
Not because I've read about it or seen it in clients. Because I've been there. At the peak of my coaching career I was putting in 50+ hours a week on the gym floor, building a business, doing everything right on paper. And somewhere along the way I became exactly the person I was supposed to be helping.
5am starts. 10pm finishes. No time to train. No time to eat properly. Running on stress and whatever I could grab between sessions. My body was paying the price and I was too caught up to see it.
Sound familiar?
Today I run two businesses, SV Health Coaching and Mandrill Protein, and honestly the juggle hasn't got easier. Just because health and fitness is my world doesn't mean I find it simple to prioritise. I don't have extra hours that other people don't. What I do have is a system that makes it work, even on the busiest weeks. And I know better than most what happens when you stop looking after yourself.
I grew up watching my parents stay fit. Not in an obsessive way, just as part of normal life. Training was simply something they did, woven into the week like anything else. I didn't realise at the time how much that was shaping me. It's why I started training in my teens, first through martial arts, then weightlifting, and it's a big part of why I take it so seriously today.
What my parents gave me wasn't a programme or a meal plan. It was a standard. A quiet demonstration that no matter how busy life gets, your health doesn't have to be the thing that suffers.
That belief sits at the heart of everything I do.
Because many of my clients are parents themselves. And whether they think about it or not, their kids are watching. The choices they make, the habits they keep or drop, the way they treat their own health — it all lands. Children don't do what they're told. They do what they see.
So when I work with someone, yes the goal might be to lose weight, build muscle or get their energy back. But the bigger picture is always this: become someone your family sees making their health a priority, no matter what life throws at them. That's a legacy worth building.
I've tried it all. Every diet, every training style, every approach the industry has pushed over the years. And after 8+ years of coaching 600+ clients on top of my own experimentation, I know what works — and more importantly, what doesn't.
Most people don't need more motivation. They don't need to train six days a week or turn the gym into a second job. They're not trying to become a bodybuilder. They want to be fitter, healthier and more energised. They want to enjoy their life without their health taking over it.
The problem was never effort. It was the wrong system.
What works is simplicity. A training and nutrition approach that fits around your life rather than demanding you reshape your life around it. Something consistent enough to build real results and flexible enough to survive a hectic week without falling apart.
That's what I've spent years refining, and it's what every client I work with gets from day one.
My background is in martial arts and Olympic lifting, which gave me a deep understanding of structure, progression and what consistency really looks like over time. I also hold a History degree, which might seem unrelated until you realise how much of the fitness industry is noise dressed up as science.
I've worked with high performing athletes, professional footballers, TV personalities and executives. Different lives, different pressures, but almost always the same story: driven people who've let their health slide because everything else kept taking priority.
If that's you, I know exactly where to start.
Results don't come from punishing yourself. They come from building something sustainable — a system so well fitted to your life that it stops feeling like a chore and starts feeling like just what you do.
My job isn't to make myself indispensable. It's to give you the understanding and the habits to not need a coach forever. That's what real transformation looks like.
You don't need more motivation. You need the right system. And it's simpler than you think.